Job Description

Sr. Ppc Manager

This isn't a "manage campaigns" rolethis is a "own the engine" role. We're looking for a Sr. PPC leader who can drive strategy, mentor a team, and scale performance across a competitive legal landscape. As the Sr. PPC Manager at Rankings.io, you will serve as the strategic leader and subject matter expert in Paid Search, primarily focused on aggressive lead generation and growth for law firm clients. You will drive high-level strategy, manage and mentor a team of PPC professionals, and oversee large-scale campaign planning, budgeting, and performance optimization across Google Ads, LSAs, and additional paid channels.

Responsibilities

• Lead the strategy, execution, and performance of all paid media campaigns to meet client acquisition goals with a focus on legal industry benchmarks.
• Own high-level campaign planning, including audience targeting, budgeting, bidding strategies, funnel strategy, and full-funnel attribution.
• Provide leadership and mentorship to the PPC team, including PPC Managers, Specialists, and freelancers; manage hiring, onboarding, and ongoing training.
• Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI.
• Report on KPIs and campaign performance with actionable insights for executive and client stakeholders.
• Oversee Unbounce landing page strategy and LSA performance; introduce frameworks and standards for consistency across clients.
• Collaborate cross-functionally with the SEO, content, and design teams to align messaging, user experience, and campaign performance.
• Manage large PPC budgets, ensuring efficient spend and maximum return.
• Serve as the point of escalation for complex campaign challenges and client communications.
• Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising.

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